In today’s busy world, people look to the internet to help them make consumer choices. 89% of people search for a product or service online before making the purchase decision. This goes for the purchase of both products and services. So if your business is not online, you’re not going to be found.
Every business does some form of marketing, be it local press or radio, flyers, social media (facebook/twitter), etc. Having a website is really an essential part of today’s marketing mix for any business and one that is becoming more and more important due to the increased use of online search by consumers.
Websites today can be built quickly and very cost effectively. The two main types are a brochure website and an e-commerce website. The brochure website tells the consumer everything they need to know about your business through text, images and video. This information can be anything from your USP (Ultimate Selling Point – Why people should choose you over the competition), to directions and opening hours and from what you sell, to your company’s history, etc. etc. Any information that will help influence a consumer decision can be put on the site. The e-commerce website contains the same information but it also allows purchases to be made online. Today’s websites are also very easy to administer and make changes to via a user friendly CMS (Content Management System).
The great thing about having a website as a marketing tool is the fact that you can tell exactly how it’s doing via analytics, you can tell how many visitors came to your site over any period of time and what they did once they were on the site. There are also a number of cost effective ways to market your website to help your business be found online.
adsmart are experts in Website Design & Development, Search Engine Optimisation, Social Media Marketing, Content Marketing, Pay per Click and Digital Marketing Strategy.
So what are you waiting for, to give your business every chance of getting found online, call adsmart today for a no obligation free quote on 06744444 www.adsmart.ie
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